22. June 2011 | Men who neglect their appearance and still live like they did when they were students are now a thing of the past. Modern men are paying more attention to their lifestyles.
The “new men” are discovering the house and home. “Furnishing and interior decorating”, once a domain of women, is being conquered by men. They are showing increasing interest in design and living trends and doing what they can to improve the styling of their bachelor apartments when they live alone – and also helping to make decisions of this kind when sharing accommodation with a woman. Men are now paying attention to visual, functional and practical aspects, also where furniture and flooring are concerned.
The choice of flooring is now also more important to men as part of the overall design of their homes. And there is a strong trend towards laminate, which helps define the ambiance and has meanwhile acquired the status of a lifestyle product. The growing popularity of laminate has gone hand in hand with a trend towards a new, more masculine style of living. Men want everything: individuality, robustness and easy cleaning. And they get all of that with laminate from KRONOTEX. Even the names of the collections signal that these floorings are for “real men”: MAMMUT, ROBUSTO, BASIC, DYNAMIC and DESIGN, for example. The new KRONOTEX 2011 collection offers a wide selection of laminates for masculine living. They are not only extremely rugged and good-looking, but also stand out with their individuality and strong designs. For example, “CARGO METAL” from the DESIGN collection is decorated with spray-can graffiti: the perfect choice for a modern man who wants to demonstrate confidence and uniqueness. And this version, like all KRONOTEX laminate floorings, is also ideal for people with allergies – who include men.
You’ll find more information about the KRONOTEX laminate collections and the entire KRONOTEX product portfolio in our unique KRONOTEXT full-line catalogue, titled COLLECTION 2011, which is available here for downloading (by both men and women).
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