Laminate Flooring Guide Floor Studio Decor Search Store locator
News image 2020.jpg

SWISS KRONO TEX at DOMOTEX asia/CHINAFLOOR

  • Kategorie: General, Products

06. April 2016 | Successful Presentation of the KRONOTEX, My Floor and rooms Collections

In late March, DOMOTEX asia/CHINAFLOOR 2016 in Shanghai attracted more than 47,000 visitors from over 114 countries keen to learn about the latest trends and products of the flooring industry. SWISS KRONO TEX was one of about 1,300 exhibitors. We showcased the highlights of the KRONOTEX FLOORING COLLECTION and the My Floor und rooms laminate flooring collections.

In Asia as elsewhere, “made in Germany” stands for top-quality products and high-precision manufacturing. So it was no wonder that our laminate floors from Heiligengrabe were a big hit with attendees at DOMOTEX asia/CHINAFLOOR. Decors of the KRONOTEX FLOORING COLLECTION, the My Floor collections and the collections of the rooms brand were exhibited at our three-part stand.

In Shanghai as well, we presented the 2016 KRONOTEX FLOORING COLLECTION in line with the new SWISS KRONO brand image. Featuring 42 new decors, this collection makes a fresh, young impression. The three supplementary MAMMUT plus, DYNAMIC plus and EXQUISIT plus collections also made a splash with their authentic natural wood appearance and new embossed-in-register and used-look surfaces. The new MAMMUT plus collection is a special highlight with its nine innovative oak decors boasting a convincing embossed-in-register real-wood look & feel. Their extra-wide format of 1845 x 244 x 10 mm makes them a popular addition to the long panels of the MAMMUT family.

In the middle of the stand, SWISS KRONO showed off the My Floor collections in a special concept store. This gave retailers attending the fair a vivid impression of how attractively these laminate decors can be presented at the point of sale. Attendees consistently gave enthusiastic feedback on the store and the exhibited presentation modules. The Lodge, Cottage, Chalet, Villa and Residence collections have been relaunched with no fewer than 32 new decors that include an amazing diversity of spruce, ash and classic oak styles.

The rooms collections penthouse, loft, suite and studio also drew crowds of interested visitors. Their decors are an homage to the natural beauty of wood grain. This is especially apparent in two classic oak looks of the suite collection. Their alluring embossed-in-register surfaces look just like genuine oiled wood.

Many of the attendees who thronged the fair, and especially those hailing from Asian countries, were curious about trends in Europe. Interest in highly authentic-looking wood decors, which are all the rage in European countries, is also on the rise in Asia. Customers there have recently also acquired a taste for near-natural surfaces that reproduce knots and cracks, ideally embossed in register. The extra-wide formats of the new MAMMUT plus and EXQUISIT plus collections also struck a chord with visitors. “We’re naturally delighted that so many visitors from all over the world were so avidly interested in our products,” says Hendrik Hecht, Managing Director of SWISS KRONO TEX GmbH & Co. KG and SWISS KRONO GmbH. “At DOMOTEX asia/CHINAFLOOR there was no mistaking the fact that European brands enjoy a good reputation in Asia and are driving market trends in that part of the world. As a German producer, we see major potential for our products there, especially in the upmarket segment.”

DOMOTEX asia/CHINAFLOOR is frequented by merchants and decision-makers from Asia, North and South America, Europe and even South Africa. It is therefore steadily growing in importance as an international forum that exerts an influence well beyond Asia.

We want to thank the many dealers, architects, designers and decision-makers who visited our stand. In particular, the customer and supplier events we were invited to were delightful, as is always the case in Asia. We’re already looking forward to exhibiting at the next DOMOTEX asia/CHINAFLOOR!

SWISS KRONO exhibited at DOMOTEX asia/CHINAFLOOR with its new brand image. Presentation of the rooms collections at DOMOTEX asia/CHINAFLOOR 2016. SWISS KRONO displayed innovative possibilities for presenting its products at the POS in a special My Floor concept store.

Five Latest Articles

11.12.2020 A Major Landmark
20.11.2020 Let it shine - Advent promotion
15.10.2020 My Weather: Aqua Robusto Resists Autumn Rain
25.09.2020 Berlin Chic in the ‘Gebrüder Fritz’
27.08.2020 HERRINGBONE: utterly classic elegance reinterpreted
More articles
­

Cookie Settings

We use cookies to improve your experience and to provide you with personalized content. By using this website you agree to our cookie policy

Necessary Cookies
Statistical Cookies
Third-party Cookies
Accept Change Settings
www.kronotex.com

Cookie Settings

More information on how we use cookies in our cookie policy.

­

Necessary Cookies

Without these Cookies services you have asked for cannot be provided.

Statistical Cookies

Allow anonymous usage statistics so that we can improve our offering.

Third-party Cookies

Third-party cookies that are integrated to deliver personalized ads for you.

Cookies We use on This Site