Stylish Showroom for the Villeroy & Boch FLOORING LINE
- Kategorie: Products
13. January 2015 | From January 2015, the Villeroy & Boch FLOORING LINE will be on display in an exclusive permanent exhibit at our production plant in Heiligengrabe, Germany. Right next to the KRONOTEX Visitor Centre, there is now a futuristic-looking module with fascinating blue-white lighting: the Villeroy & Boch “showtainer”
The unusual showroom’s architecture combines a reduced, modern style along the lines of “less is more” with natural, organic shapes. Aesthetics and functionality blend perfectly in it. The design concept of this exhibition and discussion space thus mirrors the qualities of the Villeroy & Boch FLOORING LINE made of high-quality laminate.
The completely glazed front provides a direct view into the showtainer’s interior from a distance, inviting all and sundry to step inside and learn more about the FLOORING LINE. With natural-looking wood decors, urbane designs and much more, the Villeroy & Boch FLOORING LINE provides plenty of inspiration for creative floor design.
The four collections - Country, Contemporary, Heritage and Cosmopolitan, comprising a total of 22 decors – are on display in POS modules that were specially conceived for the FLOORING LINE. Each of the modules, which range from a purist fan display all the way to elegant cubes, appropriately and attractively showcases different decors in the look & feel of the acclaimed Villeroy & Boch brand. Prospective dealers, resellers and importers all immediately get an idea of how the Villeroy & Boch FLOORING LINE might be presented at the POS to give shoppers an impressive visual and tactile experience.
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