ONE WORLD Collection Makes a Splash at interzum 2015
- Kategorie: General
21. May 2015 | Excellent mood amongst visitors and exhibitors at the fair
Larger, more international, more successful: that aptly sums up interzum 2015. Amongst the 57,000 trade visitors from 143 countries who attended it were 17% more foreign guests than two years before at interzum 2013. This fact once again underscores the great importance of interzum as the world’s leading trade fair for furniture and interior design. One of the more than 1,500 exhibitors hailing from 57 countries was the SWISS KRONO GROUP. It took advantage of this international platform to unveil the ONE WORLD Collection. We’d like to thank everyone who visited our stand – we were delighted by all the great feedback on our new furniture decors.
This collection from the SWISS KRONO GROUP, the first to be available throughout Europe, comprises a total of 68 furniture decors: 28 unicolours, 31 wood designs, four metallic and five fantasy patterns, with eight different surfaces, four of which are nature-identical. Specialised retailers and architects were thrilled by the harmonious overall impression made by the collection. The Unicolours evoked generated particularly great interest and praise.
We were also proud to showcase our “ONE Design Box”, for which we developed a number of highly effective tools specifically for interior architects and designs. It contains the catalogue for the collection, overviews of all of the available decors, a representative’s contact data and three practical colour fans for testing different combinations of colours and designs. Members of the targeted professions showered praise on it.
We conducted many fascinating talks, made new contacts and consolidated existing business relationships. The feedback received from Hannes Bäuerle, the managing partner, founder and proprietor of raumPROBE, an agency specialising in materials, was especially gratifying. He was so taken with the ONE WORLD Collection that he spontaneously wove it into a presentation, entitled “Materials for All of the Senses”, which he held on the “Materials & Nature” piazza about the plethora of possibilities for designing surfaces and structures.
Having kicked off the ONE WORLD Collection so successfully, we will be working hard in the weeks and months ahead to get everything ready for sales to begin. The decors will begin shipping in August.
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